Wow…….This article from www.nj.com really spells out the importance of social marketing to all business both large and small. Another example of the small guy taking up new technology via the internet to change the mainstream.

The message from these gurus varies, but it often comes down to something like this: Social media changes everything. The world will never be the same. You must alter the way you do business, whether you’re a journalist or a judo instructor, and do it fast. Or else.

Well, maybe I’m exaggerating, but not by much. Although their advice varies, these social media experts, consultants, strategists and authors — they have lots of different roles (and monikers) — see social media as essential to staying afloat for just about every industry. Either you’ll jump into the conversation, or you’ll be in trouble soon enough.

For the full article click here.

Just on the heals of my last post I wanted to put a couple of youtube videos that discuss various Social Media. There is so much information out there that can guide you on the ‘how to’ of each of these media.

So please look at a couple of these videos and see what you may be interested in/want to use and go for it. So here they are;

Stumble Upon…

Squidoo…

Twitter…

Go for it…..and have fun.

I love technology and gadgets. I’ve always loved Mac computers and think the iPhone is the bees knees. I couldn’t imagine life without the whole internet scene either…..BUT…..I just want it to work like it should! I don’t want to know how it works - I just want to have some fun doing it and getting my desired end result.

The whole social media scene has been one that I have kept at arms length up until now. Because I didn’t really ‘get it’, I was a bit intimidated by the whole thing. Also social media is touted as a young persons game, and me, even as a 60s boomer should best stay away from things that I just wouldn’t ‘get’.

I first delved into this mystic area when I installed Stumble Upon. Its been great. You just pick a few categories that interest you in the install process and thats it…. an icon appears in its tool bar and when you want to surf the net for say travel you click on the stumble image and you are brought to a new travel related site.

I then opened a digg account but didn’t do much with it as I didn’t seem to pick an idea that seems popular and has a mass digg appeal. If you have a site I can see the power this site would have. I think its a matter of studying what people do digg and then bring that style to your site.

Next I went to Squidoo. Now this must be the easiest way to have a web presence. Its a simple step by step process and voila….you have your own site. Just add content and you can be an immediate expert in your area of interest. You can add pictures and even video with one click. Just amazing.

Twitter. I mentioned the other day that I refused to even look at it for years. Well 6 days ago I thought ‘what the heck’ and opened a Twitter account with the username of ‘ima60sboomer’. What I actually do with it I am not sure as yet, but in 6 days i have over 200 followers. Now thats no record but for someone that has never had an auto responder or collected emails to ‘make the list’ I have been blown away by the result.

So for you boomers out there who may be holding back trying some of this stuff - don’t. Its not that hard. Integrating it all and moving onto facebook, having your own youtube account etc is still down the track for me but its a more enjoyable process than I thought it would be.

Wow…….This article from www.nj.com really spells out the importance of social marketing to all business both large and small. Another example of the small guy taking up new technology via the internet to change the mainstream.

The message from these gurus varies, but it often comes down to something like this: Social media changes everything. The world will never be the same. You must alter the way you do business, whether you’re a journalist or a judo instructor, and do it fast. Or else.

Well, maybe I’m exaggerating, but not by much. Although their advice varies, these social media experts, consultants, strategists and authors — they have lots of different roles (and monikers) — see social media as essential to staying afloat for just about every industry. Either you’ll jump into the conversation, or you’ll be in trouble soon enough.

For the full article click here.