Hot on the heals of the last entry I want to show that all these reports are biased. Although for 2008 the Best Country Brand has Australia in No1 position again. (also see the Best Country Brand 2007 report).

The top 10 rankings were;

Australia
Canada
USA
Italy
Switzerland
France
New Zealand
United Kingdom
Japan and
Sweden

Countries are ranked across 30 distinct categories providing a rich perspective on strengths, weaknesses and opportunities. The rankings speak to qualities that compel consideration and assets that shape country reputations, perceptions and experiences. New categories to this year’s rankings include best country brand for “Standard of Living,” “Political Freedom” and “Advanced Technology.”

For this report click on Best Country Brand 2008

Well the results are in again and France has taken the number 1 position again, for the 4th year in a row according to InternationalLiving.com. France led the list of 7 European counties making up the top 10 list. The USA came in at number 3, Australia came in at No5 and New Zealand at No9.

The top 10 results are as follows;

France 80
Switzerland 79
United States 78
Luxembourg 77
Australia 76
Belgium 75
Italy 74
Germany 73
New Zealand 72
Denmark 71

2009 saw a total of 194 countries reviewed and rated. To quote International Living;

To produce this annual Index we consider, for each of these countries, nine categories: Cost of Living, Culture and Leisure, Economy, Environment, Freedom, Health, Infrastructure, Safety and Risk, and Climate. This involves a lot of number crunching from “official” sources, including government websites, the World Health Organization, and The Economist, to name but a few.

Once the data is collected, we also take into account what our editors from all over the world have to say about our findings. These correspondents and colleagues are working and living in these countries themselves and give us a more realistic view of our official findings.

For the full review please visit the 2009 Quality of Life Index