Hot on the heals of the last entry I want to show that all these reports are biased. Although for 2008 the Best Country Brand has Australia in No1 position again. (also see the Best Country Brand 2007 report).

The top 10 rankings were;

Australia
Canada
USA
Italy
Switzerland
France
New Zealand
United Kingdom
Japan and
Sweden

Countries are ranked across 30 distinct categories providing a rich perspective on strengths, weaknesses and opportunities. The rankings speak to qualities that compel consideration and assets that shape country reputations, perceptions and experiences. New categories to this year’s rankings include best country brand for “Standard of Living,” “Political Freedom” and “Advanced Technology.”

For this report click on Best Country Brand 2008