Boomers identified as a great market to target for online opportunities. The word is not to worry about the other generations as there are plenty of opportunities to market to the 78 millions baby boomers in the US, let alone the rest of the world.

As the recession continues younger generations are scaling back on their expenses but boomers continue to spend in markets such as travel.

So not only is it an opportunity for the major brands to cash in, but also anyone with a business, especially an online business as more boomers become internet savvy.

See the full report here.

A great article written by Phil over at BabyBoomerBaloney.com. It’s an attitude that is on the increase, and not only amongst us, the Baby Boomers but all generations. How often do you hear, comments along the lines of, “it’s not fair” and ” I want it now, why should I wait”.

Anyway this particular post struck a chord with me so I put it up in full for you to read.

“Class warfare” is the scourge of America. I think it is a huge problem for many of our citizens here in the United States. When things don’t work in your life, blame the wealthy.

Do the rest of you Baby Boomers out there ever get tired of this pathetic claim? I have a few acquaintances who actually believe that anyone that has had any type of success in life has obtained it by cheating others. All businesses, large and small, are corrupt.

I don’t understand this thinking (lack of). I am not wealthy or even close to it. But I have never blamed anyone for my failures in life. I am quite happy with whatever success I have had on my journey and I feel that hard work and determination helped me get to where I am in life.

I have several close friends that have been successful with their businesses after years of hard work and they are among the most decent people I have met in all my years. They have had success because they treat everyone they meet, customers and friends alike, with dignity and respect.

We all have family members or friends that are frustrated with their lives. Their negativity prevents them from getting out of their own way. Many of these people are now asking the government to take care of them. Each one of us is supposed to find a path to the good life no matter what our backgrounds might be.

Unfortunately, negativity has a partner. Many of our national politicians, in an effort to gain votes, tell our frustrated citizens that everything is against them. Wall Street cheats them, big business cheats them, schools don’t give their children good educations, and discrimination and hate will never let them obtain a good job. Vote for me and I will make things better for you.

What hogwash! When a man or a woman in this country wants something and then works hard to get it… there are no limits. Guess what? There is room in this life for individual success for each and every one of us. The difference is, some of us give up.

A great parent and a great teacher, in my mind, is that adult that helps a child to understand that God blesses everyone. As long as that child learns to pursue what is important in life.

Phil has a great site with some fun stuff as well. Ie I like the other recent post re Gordon Lightfoot. So here’s a link to the Baby Boomer Baloney site

It’s probably happened to everyone. The computer loaded up with a bunch of pages open including a couplpe of Youtube How To videos. More problematic as it turned out was the fact I was in the middle of a couple of financial transaction payments. I had only left it to prepare dinner and intended to get right back into it!

Then the kids come in to go onto some social media site with their friends. Can I use the computer, can I, can I, can I. …….. And you relent just to get some piece and quiet. Big mistake.

Off you go to do whatever you had been in the middle of before the … ‘can I’s, only to hear moments later,

….. The computer isn’t working! What’s wrong with the computer! The computers crashed, but it wasn’t me!’.

Panic! My work, those bills - but, but …… They have lost the lot!!!!!

I love technology when it works but at times like this %^*+ the whole concept.

My fault as I didn’t back up, but nevertheless hours of work just wiped out.

Not Happy Jan.

And I thought it was pretty reliable! Seems that Man vs Wild is not as legit as many thought according to Banzai. Five Star Hotels and not under the stars? Its all a bit confusing.

Heres a rundown on some of the ’surviver experts’.

Bear Grylls, (Britain, Man vs. Wild)
In many cases Bear Grylls’ antics should be viewed as anything from highly inexperienced antics to stupidity, or just television hype entertainment – nothing more. Unfortunately Grylls continues on with little regard to real survival techniques, and with little to no respect of the animals or plants he uses as subjects. Some of his so-called survival bush foods also come under scrutiny and should not be tried by anyone, anytime, anywhere.

Les Hiddins (Australia, Bush Tucker Man)
The ‘Bush Tucker Man’ delivered genuine enthusiasm combined with his real Aussie character, which certainly suited television. Both his honesty and the fact that he gave credibility to the Aboriginal people who taught him much of what he knows about bush foods and their preparation skills made his series credible, interesting and educational.

Ray Mears (Britain, Survival with Ray Mears)
Another survival presenter who gives credit where it is due. He doesn’t claim to be an expert in every situation. On the contrary, he admits to still learning, as we all are. He also introduces the human interest aspect to his television programs by describing the background of the people whose knowledge he is relaying to us.

Les Stroud (Canada, Survivorman and the new Survive This)
Just try surviving this over-dramatised script and its set of orders that lack guidance, respect or teaching. Another television series that will cause the expected results of hardship and conflict, this time on a bunch of young junior survivors, with no prior instruction in the art of survival.

Cody Lundin and Dave Canterbury (US, Dual Survivor)
These two men are similar but different. Similar in instructing styles, since both have that upfront, matter-of-fact approach – the very American way. The difference is barefooted Cody has a lust for keeping everything natural and minimal versus Dave’s military approach and equipment-based solutions. Neither is wrong or right in their attitude – I believe a combination would best suit 21st Century survivalists and that is what their series provides to viewers.

Great article if your into that sort of thing. Go to Reality Bites for more.

It was a pleasant surprise to come across news today that a new Baby Boomer magazine has been started. It just proof that Boomers are having a bigger and bigger voice re things that concern them. And interestingly it’s a regional effort that is aiming at a fairly small geographical area.

Here’s an excerpt;

“We’re excited to be publishing this first edition of Virginia-Carolina Boomers,” Editor Res Spears said Tuesday. “As a Baby Boomer myself, I’m looking forward to having a regional magazine with content and advertising that’s specifically targeted toward my own age group. And I’m glad to be able to lend my perspective to it.”

According to population statistics, those over the age of 45 make up 50 percent of the area’s population — and that figure is only expected to rise.

In the Suffolk and Western Tidewater areas of Virginia and the Gates and Hertford County areas of North Carolina, that age group is expected to grow even faster than average.

That age group is the target audience for “Virginia-Carolina Boomers.”

“Virginia-Carolina Boomers” is a locally produced magazine with content that reaches far outside of the region’s coverage area. It will be published twice a year and inserted into the Suffolk News-Herald, the Tidewater News and the Roanoke-Chowan News-Herald, giving the magazine a distribution of 30,000 from the start.

The content of the magazine will focus on overall quality-of-life topics, such as travel, home and garden, healthy living, entertainment and more.

For the full story go to Virginia-Carolina Boomers